Local food. A bigger idea.
Local Dukan started with food delivery, connecting customers with nearby restaurants and bringing local convenience to the doorstep.
Built local. Ready for your city.
Your city.
Your city.
Your network.
Your next chapter.
Bring everyday local needs together. Build a Local Dukan franchise connecting neighbourhood businesses, customers and service partners through one platform.
✓ Defined city territory
✓ Connected technology
✓ Guided launch
Why Local Dukan
Local knowledge.
Connected technology.
A city of opportunity.
The model brings customers, merchants, delivery partners and service professionals into one connected hyperlocal ecosystem. The franchisee develops the local network while the company provides the platform, onboarding framework, training and operating guidance needed to activate the city with discipline and repeat demand.
One platform. Multiple services. Stronger local growth.
Built for real city operations
Local Dukan combines local market understanding with a multi-service digital platform so the franchise can coordinate supply, visibility, fulfilment and partner growth from one connected business model.
City-first executionLaunch service by service based on demand, readiness and operating capacity.
Repeat-order ecosystemOne acquired customer can return across multiple everyday categories.
Structured supportTechnology, training, onboarding and launch guidance support franchise growth.
Recognizable brandOperate under a clear local brand with approved systems and business support.
Defined City Focus
Operate Local Dukan within an approved city territory. Serviceability, exclusivity and expansion rights are confirmed in writing after evaluation.
Connected Technology
Customer, merchant or partner, rider or delivery and operations surfaces work together to support discovery, orders, bookings, fulfilment, settlements and support.
Repeat Local Demand
Food, essentials, mobility, marketplace, subscriptions, Step-In appointments, repairs, shopping and delivery create multiple opportunities for the same customer to return to one local platform.
9SERVICE CATEGORIES
1DEFINED CITY / FRANCHISE
4CONNECTED OPERATING SURFACES
30-60DAY TYPICAL LAUNCH WINDOW*
Service Portfolio
Everyday needs.
Extraordinary local potential.
Local Dukan combines multiple everyday services with local franchise ownership, partner support and a city-first operating model. Services are activated city by city based on demand, partner readiness and operating capacity so growth stays disciplined, scalable and reliable.
9 connected categories · Activated around your city's needs
High Demand
Food, grocery, mobility and repairs generate strong repeat local usage across the city.
Exclusive City Rights
Operate one defined city territory with approved serviceability, access and launch support.
Low Investment, High Potential
Multi-service activation creates more ways to build local visibility, demand and platform income.
End-to-End Support
Technology, onboarding, partner coordination and operating guidance support city growth.
9 services to explore
Food & Essentials
Restaurant meals, groceries, fresh meat, dairy and daily necessities from nearby merchants.
Local Taxi
Bike and auto ride booking for affordable, convenient local mobility.
Order Anything
Customer-requested pickup and delivery from local shops or markets.
Doorstep Services
Home repairs, appliance services, beauty care and skilled professionals.
Local Shopping
Fashion, electronics, kitchenware, mobiles, accessories and other local products.
Parcel & Goods
Local parcel pickup, goods movement and on-demand delivery coordination.
Buy, Sell & Rent
A local marketplace for people and businesses to list, discover, buy, sell or rent eligible products.
Subscriptions
Prepaid plans for milk and recurring local services, designed around scheduled fulfilment and everyday convenience.
Step-In Services
Book a convenient in-store appointment with participating salons, garages, clinics and service providers.
🍔
Food & GroceryRestaurants, grocery and daily needs
🛺
Rides & DeliveryMobility, pickup, parcels and fulfilment
📅
Step-In & DoorstepAppointments and trusted professionals
🏷️
Marketplace & SubscriptionsListings, rentals and recurring value
Start with local demand.
Grow a connected city.
Grow a connected city.
Launch what can be fulfilled reliably, then grow coverage with quality.
What You Get
What a Local Dukan franchise partner gets.
Complete support to launch, operate and grow your city franchise with territory access, onboarding guidance, training, brand assets, customer and partner support, and structured growth assistance across approved services.
Complete support to launch, operate and grow your city franchise
Launch Support
Structured onboarding and city activation support from approval through go-live.
Training
Operational guidance for dashboards, orders, coordination and escalation handling.
Marketing Support
Brand assets, campaign direction and launch visibility support for the city.
Transfer Facility
Transfer consideration subject to written approval and final agreement conditions.
Long-Term Franchise Agreement
Documented franchise rights under the Local Dukan brand, governed by the executed commercial proposal and final agreement.
Merchant, Rider & Service Collaboration
Coordinated onboarding guidance for merchants, riders, drivers and service executives to strengthen city operations.
Training
Operational training for dashboards, order handling, partner coordination, escalation processes and day-to-day execution.
Brand Marketing Kit
Launch-ready brand materials including field visibility assets, partner-facing support items and city branding tools.
Full Approved Area Access
Approved area configuration and access to applicable Local Dukan systems across the serviceable territory.
Service-Timing Support
Company support aligned to the approved service timings and operating structure of your city franchise.
Company Customer Support
Processes and coordination support for customer and partner concerns within the operating support framework.
Newly Added Services Support
Additional approved services can be introduced as the platform evolves, subject to feasibility and commercial terms.
Full City Access for the Given City
Operate and grow within the approved city territory defined for the franchise, with serviceability limits confirmed in writing.
Launch Branding Materials
Physical and digital launch materials to create visibility across merchants, riders, customers and city promotion channels.
Digital Marketing Support
Campaign direction, approved creatives and digital support to help promote activated services and city awareness.
Franchise Transfer Facility
Transfer may be considered subject to company review, written approval, performance and compliance conditions.
🚀
Launch SupportStructured setup and rollout guidance
🎓
TrainingOperational readiness for the local team
📣
Marketing SupportApproved visibility and growth support
🤝
Transfer FacilitySubject to written approval and agreement
One Franchise. One City. Full Support.
Be Local. Support Local. Grow Local.
Revenue Model
Understand the numbers.
Plan your opportunity.
The standard commercial structure allocates 70% to the franchisee and 30% to the company before applicable deductions. Final territory, commercials and settlement terms remain subject to the signed franchise agreement.
Entry Point
Franchise fee starts from ₹3 Lakhs.
Position your city launch with a clearly visible starting investment point, then scale the activated categories, partner supply and transaction volume based on city readiness.
₹3,00,000+
Build a city-specific business plan.
Returns depend on demand, operating costs and execution.
Plan together ↗
One defined cityOperate within the approved territory defined in the final agreement.
Illustrative base caseShared projection starts from the same standard assumptions used for evaluation.
Premium growth storyMulti-service activation increases the visibility of city-level upside.
Agreement-led termsTerritory, investment, deductions and final structure remain subject to execution.
Illustrative Business Projection
Simple assumptions. Clear revenue visibility.
The proposal focuses on fixed transaction assumptions, volumes, GTV, commission rates and projected commission revenue. This section is illustrative and is not city-specific.
Standard base case: 85 transactions per day / 2,550 per month
🛒
85 / Day
Transactions per day
🗓️
2,550 / Month
Transactions per month
₹
₹6,37,500
Monthly GTV
💰
₹1,03,125
Commission revenue
👥
₹72,188
Franchise share before deductions
Food & Essentials
- Orders / Day50
- Per Month1,500
- Average Value₹300
- Monthly GTV₹4,50,000
- Commission Rate15%
- Commission Revenue₹67,500
Bike & Auto Taxi
- Rides / Day25
- Per Month750
- Average Value₹50
- Monthly GTV₹37,500
- Commission Rate15%
- Commission Revenue₹5,625
Other Services
- Bookings / Day10
- Per Month300
- Average Value₹500
- Monthly GTV₹1,50,000
- Commission Rate20%
- Commission Revenue₹30,000
Contribution to commission revenue
Food & Essentials₹67,500 (65.5%)
Other Services₹30,000 (29.1%)
Bike & Auto Taxi₹5,625 (5.4%)
12-month projection with 8% monthly volume growth
48,391Illustrative year-1 transactions
₹19,57,014Illustrative year-1 commission revenue
₹13,69,912Illustrative year-1 franchise share before deductions
Scenario comparison
Conservative
Case A
- Food / Day40
- Taxi / Day20
- Services / Day8
- Monthly Transactions2,040
- Monthly GTV₹5,10,000
- Commission Revenue₹82,500
Standard Base Case
Base Case
- Food / Day50
- Taxi / Day25
- Services / Day10
- Monthly Transactions2,550
- Monthly GTV₹6,37,500
- Commission Revenue₹1,03,125
Updated Growth Case
High Growth
- Food / Day100
- Taxi / Day50
- Services / Day25
- Monthly Transactions5,250
- Monthly GTV₹13,50,000
- Commission Revenue₹2,21,250
Launch Roadmap
A structured path from approval to city launch.
A typical launch can be planned across 30 to 60 days depending on documentation, onboarding, service readiness and city conditions. The implementation plan is designed to move from evaluation to activation with structured support, clear execution stages and operational discipline.
Technology, training and launch support for every key stage
Structured Roadmap
Move from demand review to launch through a clearly staged implementation sequence.
Partner Activation
Onboard merchants, riders, drivers and providers with coordinated setup support.
Operational Readiness
Prepare staff, dashboards, support processes and local communication before go-live.
Performance Review
Track launch momentum, fix gaps and activate more services as the city becomes ready.
City EvaluationReview demand, service area, supply, investment and operating capacity before the city launch plan is confirmed.
Agreement & TerritoryComplete documentation, commercial approval and approved area configuration for the city franchise.
Training & SetupPrepare staff, dashboards, support processes, operating controls and local communication workflows.
Partner OnboardingBuild merchants, riders, drivers and product or service provider supply for reliable execution.
Testing & ReadinessValidate listings, availability, fulfilment flows, escalations, support responses and service consistency.
City LaunchActivate campaigns, offers, field promotion, visibility and local partner coordination for launch momentum.
Review & ExpandTrack performance, improve support and partner density, fix gaps and add services based on readiness.
Technology Support
Assistance for platform issues, product releases, approved configuration and the tools needed for ongoing city operations.
Merchant Onboarding
Guidance and support for stores, restaurants and product or service partners as supply is activated across the city.
Reports & Settlements
Operational visibility, reporting discipline and periodic financial statements as applicable to the settlement cycle.
🧠
PlanningEvaluation, agreement and implementation focus
🎓
TrainingOperational readiness for city launch teams
🏬
OnboardingMerchant, rider and provider activation support
📊
PerformanceReview, reporting and service expansion support
From Approval To Launch, Every Stage Supported.
Plan clearly. Launch strongly. Improve continuously.
Starting-Stage Brand Marketing Kit
Launch strong. Brand smart. Grow local.
The launch kit is designed to make the franchise, merchants and delivery network visibly Local Dukan from day one. Every asset helps create field visibility, partner trust, customer recall and a more premium city launch presence across on-ground and branded touchpoints.
Everything needed to launch your city franchise with strong local visibility.
Strong Local Branding
Physical and field-ready brand assets help the city launch look organized, premium and trusted.
Easy Franchise Launch
From flyers to delivery assets, the launch kit supports merchant and market visibility from the start.
Better Market Visibility
Each touchpoint helps create recall across roads, stores, delivery movement and local networking.
Professional Brand Presence
A more polished launch experience improves confidence for merchants, partners and customers.
🏬
Brand VisibilityStore, field and delivery branding across the city.
📣
Launch PromotionAssets that support awareness from day one.
🎯
Partner ConfidenceProfessional materials for merchant and local network onboarding.
🧰
Operations SupportBranding plus practical tools for city execution.
Company Device Support
Company also provides a tab to monitor and track everything.
The operating setup is not limited to brand materials alone. The company also supports launch readiness with a tab that helps monitor activity, track operations, coordinate execution and maintain better visibility during city launch and ongoing growth.
A more premium launch kit means better field presence, better monitoring and a stronger operational impression from day one.
Launch Strong. Brand Smart. Grow Local.
Premium launch visibility, practical field assets and better operating readiness for your city franchise.
Business Model Comparison
One local ecosystem. More ways to create value.
Local Dukan combines multiple everyday services with local franchise ownership, partner support and a community-first operating model. Instead of depending on one product line or one app category, the franchise can grow through food, grocery, rides, doorstep services, shopping, parcel delivery and other approved city services inside one connected platform.
Compare the platform model first, then the franchise value story.
Multi-Service Ecosystem
Food, grocery, taxi, order-anything, services, shopping and parcel delivery can operate under one city model.
Defined City Franchise
Approved local franchise operation with a stronger city network, local ownership and market execution focus.
70/30 Participation
Franchisee participates in eligible city-level profit under the standard 70/30 commercial structure.
From Products To App
One customer experience supported by merchant, rider, partner and operations tools instead of disconnected systems.
Comparison
Local Dukan Model
Typical Other Platform Model
🌍
Platform ScopeWhat the business model is designed to serve.
✓
Hyperlocal multi-service ecosystemOne city platform designed to serve multiple recurring local needs.
−
Often category-focusedUsually concentrated on one category or a limited service band.
🧺
ServicesHow many daily-use categories can be activated.
✓
Food, mobility, marketplace, subscriptions and moreServices can include food, grocery, taxi, order-anything, doorstep services, shopping, parcel delivery, Buy, Sell & Rent, subscriptions and Step-In appointments.
−
Separate apps for separate needsCustomers may need different platforms for rides, delivery, services and shopping.
🏪
Local OwnershipWho builds the city network on the ground.
✓
Approved city franchiseThe franchise operates a defined city territory and develops the local ecosystem with company support.
−
Mostly central platform controlLocal operating ownership and city-level relationship building are usually more limited.
💰
Revenue ParticipationHow franchise value is tied to city activity.
✓
Eligible city-level profit participationThe standard structure allows franchise participation in eligible city-level profit under the 70/30 model.
−
Less city-share visibilityTraditional platforms often do not include the same city-level participation structure.
🤝
Partner NetworkHow the supply side grows.
✓
Connected partner ecosystemMerchants, riders, drivers and service professionals can grow in one operating network.
−
Core-category partner limitationNetwork strength is often limited to the platform’s main category or one service line.
🧾
Commission ApproachHow services contribute to the model.
✓
Clear illustrative base ratesStandard projections use 15% for food and taxi, and 20% for services for a clear premium revenue view.
−
Commercials vary by platformCommissions, incentives and promotional structures differ more sharply across categories and platforms.
🛠️
Company SupportWhat the franchise receives beyond brand access.
✓
Onboarding, training and technology supportArea access, setup guidance, support systems, customer processes and partner onboarding are built into the model.
−
Support depends on contract depthThe level of operational help varies by platform and is often narrower in scope.
🚀
Expansion ModelHow growth is staged after launch.
✓
Phased category activationServices can be activated in phases according to local demand, readiness and operating quality.
−
Standardized category expansionExpansion usually follows the platform’s category priorities rather than a city-by-city local ecosystem strategy.
🌱
Community FocusWhat the model strengthens locally over time.
✓
Community-first local growthDesigned to strengthen nearby stores, service professionals, riders and local earning opportunities.
−
Platform-wide scale focusGrowth tends to prioritize scale and category performance over one city’s connected local ecosystem.
📱
All-in-One Super AppMultiple daily-use services inside one local customer journey.
₹
Multiple Revenue StreamsDemand can build across categories instead of one product line.
🏙️
City-Level Franchise ModelOperate and grow one approved local territory.
🤝
Local Partner NetworkMerchants, riders and service providers in one system.
🚀
Company Launch SupportSetup, training, onboarding and coordinated growth guidance.
Why the Local Dukan franchise is best from products to app.
Local Dukan is not just a product business or a single service line. It is a city franchise built around one customer-facing app, one operating ecosystem and multiple approved local demand categories. That creates a stronger foundation for repeat transactions, partner density, local visibility and long-term franchise value.
🧠Smarter Than A Product-Only StoreGrowth is not limited to one physical setup, one shelf category or one narrow customer use case.
📈More Ways To Build City ValueOrders, rides, deliveries, shopping and services create a broader path to local demand and revenue participation.
🛰️Stronger App-Led ControlCustomer, merchant, partner and operations surfaces work together instead of relying on disconnected processes.
🏆Better Long-Term PositioningCity network strength, partner relationships and recurring use can improve the quality of franchise growth over time.
Why This Matters
One platform for everyday local needs creates a stronger city business than a single-product franchise or a limited category app. It improves customer convenience, gives merchants and service partners affordable digital visibility, and helps the franchise grow one connected local brand instead of multiple disconnected operating lines.
🍔
Products + Services In One AppFood, grocery, shopping, rides, parcel delivery, doorstep services, marketplace listings, subscriptions and Step-In appointments can live inside one trusted local customer experience.
🧑🤝🧑
Built On Local Demand And Local PartnersNearby merchants, riders, drivers and service professionals help create stronger city relevance and repeat transactions.
🛡️
Supported Operating ModelOnboarding, training, technology, customer support processes and phased service launch improve execution discipline.
🏗️
Asset-Lighter Growth StoryThe model is designed to build local platform value and network density instead of depending only on physical store fit-out and equipment.
Important: This page presents an illustrative business-model comparison. Final performance, transfer rights, support scope, commercial terms and city economics always remain subject to the executed franchise agreement and actual operating conditions.
One Local Ecosystem. One City Franchise. More Ways To Grow.
Be Local. Support Local. Grow Local.
Franchisee Role
Company technology. Franchisee execution.
The franchisee owns daily city operations and turns the platform opportunity into reliable local service. Local Dukan provides the technology, systems and operating framework, while the franchise builds the team, partner network, service discipline and city growth momentum.
Local operating responsibility with structured execution support
Daily Operations Ownership
Manage local office setup, team readiness, working capital and ongoing execution discipline.
Compliance Responsibility
Protect records, policies, documentation and approved local operating standards.
Partner-Led Growth
Build merchant, rider, driver and provider relationships that strengthen local fulfilment quality.
Market Execution
Drive onboarding, outreach, offers, visibility and customer retention for stronger city growth.
Franchise Operations
🏢
Maintain the required local office, team and working capital needed for day-to-day city operations.🤝
Build and manage strong relationships with merchants, riders, drivers and service providers.🛵
Coordinate rider, driver and delivery availability so activated services remain dependable.📊
Monitor daily orders, bookings, response quality and fulfilment performance across the city.🎧
Resolve local operational issues quickly and escalate platform or technical matters when required.✅
Maintain customer-service standards and partner quality so the local brand experience stays strong.Execution & Compliance
📣
Execute approved local marketing, on-ground promotion and field activities aligned to the brand.📄
Follow pricing, brand and platform policies while maintaining disciplined local execution.🗂️
Maintain required records, documentation and statutory compliance under the agreed operating framework.🔒
Protect customer, partner and company information with proper handling, control and confidentiality.📈
Submit reports, review performance and participate in business improvement discussions as required.₹
Bear local operating expenses unless otherwise defined in the final agreement or approved commercial terms.📍
Success Profile
Local relationships. Disciplined execution.
The ideal franchisee understands the city, builds a capable local team, communicates well with partners, monitors service quality and consistently works on onboarding, outreach, offers and customer retention. Strong technology from Local Dukan becomes meaningful only when local execution is equally strong.
Daily Discipline
Store availability, rider coverage, dashboard review, order monitoring and quick response discipline keep service operations stable.
Service Quality
Accurate fulfilment, issue resolution, partner coordination and strong response time shape customer trust in the city.
Local Growth
Onboarding, outreach, offers, merchant expansion and customer retention help the franchise grow consistently over time.
Strong technology from Local Dukan. Strong execution from you.
Own the city. Build the network. Grow the business with discipline.
YOUR NEXT CHAPTER STARTS HERE
A local opportunity.
A conversation away.
Tell us about yourself and the city you know best. Let's explore what building a Local Dukan franchise could look like for you.
Let's get to know you.
A few details to start your franchise conversation. All fields are required.
✓ Personal franchise guidance✓ City-specific discussion
BEFORE WE TALK
A little clarity.
A confident next step.
Explore the details that matter when considering your city opportunity.
See the revenue model →What is the starting franchise fee?
The published starting franchise fee is ₹3,00,000. The final investment, operating expenses, territory and commercial terms are discussed for your city and set out in the signed agreement.
Can I choose my city?
Share your preferred city in the form. The team will review territory availability, local demand, partner supply and operational readiness with you.
Do all nine services launch together?
Categories are activated in phases based on the city's demand and capacity to fulfil orders and bookings reliably. The launch plan is agreed after reviewing local readiness.
What support does Local Dukan provide?
The model includes technology, onboarding guidance, training and launch coordination. Review the Launch Support and Marketing Kit sections for the proposed scope; final commitments are defined in the agreement.
What happens after I send my details?
The form prepares a WhatsApp enquiry for you to send to our team. The next discussion covers your profile, preferred territory, commercial proposal and the steps towards approval and launch.
About Local Dukan
Rooted in local.
Growing with possibility.
A meal from a neighbourhood restaurant. A ride across town. An appointment around the corner. Local Dukan brings these everyday connections into one shared local economy.
OUR JOURNEY / 2020 — 2026
From the first food delivery
to a connected local world.
Our story began with one everyday need. Today, it brings more of your city's businesses, people and possibilities together.
2020202120222023202420252026
More ways to live local.
Nine service categories connect essentials, mobility, shopping and services—with Buy, Sell & Rent, subscriptions and Step-In appointments opening new possibilities.
● Brand Story
The city already has potential.
We help connect it.
Started with food delivery in December 2020, Local Dukan has grown into a broader hyperlocal ecosystem that helps cities organize food, essentials, local mobility, doorstep services, shopping, parcel movement, Buy, Sell & Rent listings, recurring subscriptions and Step-In appointments through one connected platform. The brand is built for growing cities and towns where local supply is already strong but digital coordination, discovery and support can unlock much greater customer reach.
Started with food delivery in December 2020.
Now expanded into nine service categories—including Buy, Sell & Rent, subscriptions and Step-In appointments—with a phased city-by-city activation model built around reliability, partner readiness and repeat local usage.
Dec 2020Brand Launch Base
9Service Categories
1 CityPer Franchise Territory
What the platform enables
Unified local service discovery, marketplace listings, subscription management, Step-In appointment booking, digital order and booking management, partner onboarding, delivery and ride coordination, payments visibility, operational reports and customer-support workflows through one connected operating system.
Mission
Make local services simple, reliable and digitally accessible for everyday customers and local businesses.
Vision
Build connected, self-reliant cities where local businesses grow with technology, visibility and disciplined operations.
Connected Ecosystem
Customers, merchants, riders and service professionals operate within one shared local network.
Growth-Led Expansion
Services are activated city by city based on local demand, supply readiness, quality checks and operating capacity.
Repeat local demand
High-frequency categories like food, essentials, mobility and repairs—supported by subscriptions and Step-In bookings—can drive repeat usage and stronger customer retention.
Shared value creation
The ecosystem increases convenience for customers, discovery for merchants, earnings for riders and city-level business participation for the franchisee.
🛵
Repeat DemandBuilt around high-frequency local needs and everyday categories.
🏪
Local SupplyRestaurants, shops, drivers and professionals are coordinated into one system.
📱
Digital AccessDiscovery, booking, tracking and support are managed through one platform.